Sang Dubey
Finance, Digital Marketing & Brand Strategy
Hello, I bring together my experience in finance, digital marketing, and brand strategy to help brands tell their story and reach the people who matter. I care about clarity, connection, and meaningful growth.
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What I Do
I’ve lived a pretty unique mix of worlds — part finance, part digital, part “let’s just fix this and make it work.”
I’ve spent years in the cheque‑cashing and financial services world, where staying updated with FINTRAC rules, AML procedures, and PCMLTFA compliance wasn’t just part of the job — it was the job. From verifying IDs to spotting red flags to keeping audits clean, I learned how to stay calm, precise, and people‑friendly in a fast‑moving environment.
At the same time, I’ve always had a creative side that refuses to sit quietly. I design websites, create logos, fix tech issues, build social media strategies, and help brands find their voice. Whether it’s improving a homepage, shaping a brand identity, or making content that actually feels human, I love bringing clarity and creativity together.
This mix — compliance brain + creative brain — lets me solve problems from both angles. I can talk about AML risks and colour palettes in the same breath, and somehow it all makes sense.
I enjoy making things work better, look better, and feel simpler for the people using them.
FINANCE | DIGITAL MARKETING | BRANDING
What People Count On Me For
  • My Leadership Style
  • How I Build Teams & Brands
  • My Approach to Growth
CEO | FOUNDER | CONSULTANT
My Journey at a Glance
2024 – Present
President & CEO, Cash Flash
Leading strategy, operations, and compliance for a growing fintech brand.
2020 – Present
Co‑Publisher, TimelessToday
Co Publishing, Hindi Copywriter & Translator, and Website development (Books) and Support.
2018 – Present
Digital Marketing Head, Brand Media Buddha
Global Projects, Digital strategy, Brand building, and cross‑functional teams.
2018 – 2023
Founder, SANG Digital
Delivered websites, branding, SEO, Email marketing, and digital campaigns for clients.
2014 – 2017
Store Operations Manager, The Money Shop
Multi sores operations, compliance, audits, Forex, Money Transfer, and customer experience
The Story Behind It
My professional journey didn’t begin with a job title. It began with a simple wish: to eat a Dairy Milk chocolate every day during my first year of bachelor’s degree. It cost ten rupees then, but my father, disciplined and practical, considered it an unnecessary extravagance.
The stubborn, determined version of me decided otherwise. I started tutoring high-schoolers at 5:00 in the morning before college, just to earn my own money and buy that bar of chocolate. That tiny act of independence became the foundation of everything that followed.
As life evolved, so did my motivations. I moved through different roles and industries with curiosity and courage: from computer teacher to product manager, print media to digital marketing, handling accounts to compliance, and then from full-time homemaker to social media specialist and web developer.
Every phase has taught me something meaningful, adding a new layer to who I am. Through all the changes, one thing has remained constant: the desire to keep learning, keep growing, and keep earning my way toward what truly matters.
From my early days in India to new chapters in Canada, the journey continues, guided by curiosity, resilience, and the quiet courage drawn from my teacher, Dr. Prem Rawat, whose words have often reminded me to move forward with clarity and purpose.
Academics
2026
Pursuing ACAMS Certification
Certified Anti-Money Laundering Specialist
2002 – 2004
Symbiosis Institute of Business Management (SIBM)
MBA Executive, Marketing

Digital Marketing, Services Marketing, Brand Management, Sports & Entertainment Marketing and B2B Marketing.
1999 – 2001
University of Mysore, India
Master of Commerce

Specialized in Marketing, Labour Laws, Accountancy, and Finance — building a strong foundation in business strategy and financial systems.
1996 – 1999
Bangalore University, India
Bachelor of Commerce
Studied Marketing, IT, Accountancy, Economics, Statistics, Hindi Literature, Business Studies, and Finance — a broad academic base that shaped my early business career.
1995 – 1996
University of Lucknow, India
Bachelor of Commerce

Focused on Commerce, Marketing, Economics, Accounts, and Hindi Literature
1995
Kendriya Vidyalaya Sangathan
Primary to Grade 12
A strong academic foundation with exposure to diverse subjects, languages, and national‑level curriculum.
Skills Overview
Services
  • Wholesale Cheque Cashing
  • Digital Marketing Strategy
  • Social Media Management
  • SEO & Content Strategy
  • Compliance & Regulatory documents
  • Brand Strategy & Communication
Design & Development
  • Website Design & Revamp
  • WordPress Site Building
  • UX‑focused Content Structuring
  • Logo & Brand Identity Design
  • Creative Direction for Campaigns
  • Landing Page Optimization
  • Video Editing & Social Media Content Creation
Tools
  • AI & Automation
    Copilot, GPTs, Canva, workflow optimization, prompt engineering.
  • Digital & Web
    WordPress, DIVI, Elementor, Google Analytics, Meta Business Suite, Hootsuite, Funnels, Mailchimp.
  • Compliance & Verification KYC2020, Trulioo, Verif
  • Business & Productivity MS Office, Google Workspace, QuickBooks, Busy, Wave
  • Programming Foundations C++, Java
What I Enjoy
Peace Education & Outreach
Support global initiatives promoting Prem Rawat’s books, Global Book Club and the Peace Education Program
2021 – Present
Life’s Essentials Podcast
Contribute to distribution, design, and publishing to help expand global reach.
2022 – Present
WAFA Awards
Supported global humanitarian initiatives through social media strategy and digital communication.
2019 – 2023
Community Translation Support
Provided translation in English, Hindi, Punjabi, and Urdu for CBSA, banks, hospitals, and community offices.
Volunteering Highlights
While I enjoy every opportunity to volunteer, one of the most memorable experiences was being part of the foundation team that built and led a group of 4,000 volunteers. Together, we worked toward a shared dream of organizing a prestigious event at IIT Delhi — and we made it happen. It was an incredible experience filled with teamwork, learning, and pure joy.
Another memorable moment was when I volunteered to be an MC at an event where more than 25,000 young people under the age of 25 filled the Indira Gandhi Indoor Stadium in New Delhi to full capacity. The energy, the scale, and the spirit of the gathering made it truly unforgettable.
I also volunteer as an MC at professional events, community gatherings, and public programs. It gives me a chance to connect with people in a meaningful, engaging way and contribute to moments that bring communities together.
About Me
I’m a proudly imperfect, happily chaotic mom of two who hums through life like it’s a background soundtrack. When I’m not leading teams or building digital ecosystems, you’ll usually find me deep in a K‑drama, discovering new food, or being lovingly dramatic with my family — they spoil me enough to deserve it.
I’m also an occasional shayara at heart. I used to write shayari regularly, and though life is busier now, the poet in me still shows up when it wants to.
On my off days, I believe in the holy trinity of self‑care: sleep, eat, repeat.
Contact me
If you have any questions about my work, want to collaborate on a project, or just say hello, feel free to reach out. Always excited to connect with fellow designers, entrepreneurs, and product enthusiasts.